Crumbl is rounding out the year on a sweet and salty note with the launch of its new Salted Caramel Pretzel Pie Cookie, Chocolate Cake, and No-Bake Raspberry Cheesecake.
Available as part of the brand's rotating treat lineup for the week ending on December 28, 2024, Crumbl's trio of new treats hit every note. chocolate fans will love the new two-layered Chocolate Cake made with a sweet chocolate ganache. Meanwhile, sweet and salty lovers will enjoy the new Salted Caramel Pretzel Pie Cookie, which is a pie-inspired cookie baked with pretzel pieces and caramel. Finally, fruit fans will appreciate the No-Bake Raspberry Cheesecake, which boats a buttery graham crust topped with a creamy cheesecake pie filling and tart, house-made raspberry jam.
Salted Caramel Pie Cookies
Crumbl is Serving Up a New Salted Caramel Pretzel Pie Cookie This Week
Trend Themes
1. Sweet-salty Combinations - The growth of sweet-salty flavor pairings in desserts is capturing consumer interest by offering unique taste experiences that challenge traditional dessert expectations.
2. Pie-inspired Cookies - Cookies inspired by classic pie flavors are emerging as a trend, reflecting consumers' desire for innovation and nostalgia in single-serve dessert formats.
3. Weekly Rotating Menus - Bakeries and dessert shops are adopting weekly rotating menus to create a sense of urgency and constant customer engagement through limited-time offerings.
4. Decadent Layered Treats - Multi-layered desserts, such as Crumbl's two-layered Chocolate Cake, are attracting attention with their rich textures and indulgent appeal.
Industry Implications
1. Baked Goods - The baked goods industry can capitalize on the popularity of hybrid dessert creations that blend traditional baking with novel flavor combinations.
2. Flavor Innovation - Flavor innovation industries can explore the lucrative potential of incorporating diverse taste profiles in creating snacks and desserts that appeal to adventurous palates.
3. Foodservice and Retail - In sectors like foodservice and retail, embracing the concept of limited-time offerings can drive customer traffic and increase product excitement.