Enjoying iced or frozen desserts in the summertime only has become somewhat outdated for many consumers, so brands are continuing to take notice with options like the Auntie Anne's Salted Caramel Chocolate Frost.
The blended beverage features Hershey's frozen chocolate mixed with a sweet, salty caramel syrup that's topped with a serving of real whipped cream. The drink is finished with a buttery sea salted caramel sauce drizzled overtop the whipped cream to offer a final touch of sweetness.
The Auntie Anne's Salted Caramel Chocolate Frost conveys a number of deep, rich flavor profiles that aim to draw in consumers seeking out a more substantial dessert for the cold weather months. The frozen-style of the drink borrows from warm weather desserts to give consumers a new yet familiar experience.
Frozen Cold Weather Desserts
Auntie Anne's Salted Caramel Chocolate Frost is Winter-Ready
Trend Themes
1. Winter-ready Frozen Desserts - Brands should innovate on desserts that cater to cold weather months to offer a new yet familiar experience to consumers.
2. Rich Flavor Profiles Desserts - Brands could experiment with deep and rich flavors in desserts to attract consumers who seek substantial comfort food options.
3. Blended Beverages Desserts - Innovative brands can create more blended frozen beverages that offer a different texture and taste experience.
Industry Implications
1. Food and Beverage - Players in the food and beverage industry should explore the creation of cold weather dessert options to cater to winter demand.
2. Hospitality - Hospitality brands could provide unique dessert experiences with rich and comforting flavors that appeal to guests during the winter season.
3. Retail - Retailers could partner with food and beverage brands to offer winter-ready dessert options in-store or online to attract customers during the cold months.