Saltair sets itself apart as a body care brand that supports nourishing daily rituals and encourages plenty of everyday self-care. Saltair is self-described as "the skincare-inspired body care brand is designed for daily movement" and its formulas are powered by advanced ingredients and exotic botanicals—and no questionable materials, preservatives or common skin irritants.
The first launch from the inclusive brand introduces Serum Body Cleansers, which can be found in colorful 100% recycled aluminum bottles. The brand is also making its mark with Moisturizing Body Lotions, which are similarly packaged with the intention of decreasing their environmental impact.
Saltair is the new body care brand of model, influencer and entrepreneur Iskra Lawrence, who recently joined The Center brand incubator.
Serum Body Cleansers
Saltair is a Skincare-Inspired Body Care Brand Designed for Daily Movement
Trend Themes
1. Skincare-inspired Body Care - Body care brands that draw inspiration from skincare can create disruption by offering more effective and nourishing products.
2. Eco-friendly Packaging - Brands that prioritize sustainability by using eco-friendly packaging materials can differentiate themselves in a crowded market and appeal to environmentally conscious consumers.
3. Exotic Botanicals and Advanced Ingredients - Incorporating rare botanicals and advanced ingredients into body care products can attract consumers who are interested in luxurious and innovative formulations.
Industry Implications
1. Personal Care - The personal care industry can benefit from incorporating the latest trends in skincare and sustainability to create innovative and effective body care products.
2. E-commerce - E-commerce companies that specialize in personal care products can gain a competitive edge by offering advanced, eco-friendly body care products with unique and exotic ingredients.
3. Beauty Incubators - Beauty incubators can foster the development of disruptive body care brands like Saltair that prioritize the use of advanced ingredients, exotic botanicals, and eco-friendly packaging materials.