Cadence, a pioneering salt-powered hydration brand co-founded by Ross MacKay (Daring Foods) and George Heaton (Represent), has launched its inaugural product. With an impressive 10,000-person waitlist — which surely emphasizes the immense interest in this innovation, Cadence introduces the first-ever ready-to-drink salt hydration beverage. The product boasts zero calories, zero sugar, and a refreshing lemon-lime flavor profile. The beverage leverages a scientifically formulated blend of mineral salts and electrolytes to enhance physical performance, cognitive function, and recovery.
For consumers interested in exploring the science behind salt-based hydration or experiencing its benefits firsthand, Cadence offers a compelling entry into the evolving market of functional beverages. Furthermore, the salt hydration product's emphasis on zero calories and zero sugar aligns with current health-conscious trends, making it suitable for individuals seeking a refreshing, guilt-free hydration option.