Italian fashion house Bottega Veneta introduces the new Salon 01 collection designed for the Spring/Summer 2021 season. The seasonal collection nods to previous eras for inspiration this time around, referencing the 90s with the tailored items and the 70s with the oversized shapes.
The capsule rewrites minimal design by decorating the silhouettes with vibrant looks and flowing structures. The house's creative director, Daniel Lee takes the classic woven leather symbol into the knitwear to create delicate pouch carryings goods to match the soft wearables. The images of the new seasonal pieces are striking, evoking the same spirit as the designs themselves. The campaign is showcased by actrses Sheila Atim, Rosemarie Trockel, Emil Schueler, Andrea Risso, Nikita Stsjolokov, Ottawa Kwami, and Nora Svenson.
Experimental Textile Spring Fashion
Bottega Veneta's Salon 01 Collection Readies for SS21
Trend Themes
1. Retro-inspired Fashion - The Salon 01 collection from Bottega Veneta nods to previous eras for inspiration, presenting an opportunity for designers to embrace more vintage aesthetics in their work.
2. Knitwear Revival - Daniel Lee's use of woven leather in the Salon 01 collection turned it into knitwear, signaling a potential resurgence of interest in the material.
3. Bold Minimalism - Bottega Veneta's decision to adorn minimalist designs with bold colors and flowing structures opens up opportunities for other brands to experiment with similar contrasts in their upcoming collections.
Industry Implications
1. Fashion Industry - The Salon 01 collection from Bottega Veneta showcases potential fashion design directions that can be implemented by other brands.
2. Leather Industry - Bottega Veneta's use of woven leather turned into knitwear presents a potential for growth in the leather material industry.
3. Textile Industry - Bottega Veneta's Salon 01 collection demonstrates the potential for growth in the textile industry, encouraging designers to think creatively about incorporating various materials and textures into their work.