With so many different dairy products on the market, it's helpful for wrappers to provides some immediately distinguishable suggestion as to the source of what's inside. Saloio Cheese packaging does this quite clearly by displaying the familiar patterns found on different farm animals' backs.
Catarina Silva Alves designed three triangular sleeves that fit over the three-sided blocks of cheese. One boldly expresses its inverted bovine motif of white spots on a black background; another is nearly solidly black, but incorporates a long white slice down from the top, representing the streak of fur down a goat's nose; the last product has a mixture of these two designs to indicate the blend of cows' and goats' milk. Saloio Cheese packaging is lighthearted, bold and its image bounces off of the grocery store shelf.
Animal Print Branding
Saloio Cheese Packaging Wears the Skin of its Livestock Source
Trend Themes
1. Animal Print Branding - Opportunity for other food and beverage brands to use animal prints in their packaging to create immediate visual recognition and connection with the source of their products.
2. Creative Packaging Design - Opportunity for packaging companies to offer unique and eye-catching design solutions, like triangular sleeves, to help products stand out on store shelves.
3. Blending Different Sources - Opportunity for brands in various industries to create products that combine elements from different sources, showcasing a fusion of flavors or materials.
Industry Implications
1. Dairy - Dairy companies can explore animal print branding to differentiate their products and create a strong visual connection to the source of their dairy.
2. Food and Beverage - Other food and beverage brands can adopt animal print branding to create packaging designs that immediately communicate the origin of their products.
3. Packaging - Packaging companies can innovate by offering unique design solutions, like triangular sleeves, to help products stand out on store shelves and appeal to consumers' desire for creative packaging.