Cherry Blossom season is quickly approaching and brands are celebrating by releasing their own products inspired by the gorgeous natural event -- this Sakura-inspired beer from Sankt Gallen Brewery serves as a perfect example.
Many alcohol brands have released an iteration that drew its inspiration from Cherry Blossom season, as the color and flavor lends itself perfectly to the beverage industry. What's unique about this particular offering is that it has been brewed using real cherry blossom petals and leaves that were sourced from trees in Ina, Nagano -- which is one of Japan's prime cities for viewing the bloom.
This 11-ounce bottle of the unique beer will be available in-store for a select period of time.
Sakura-Inspired Beers
Sankt Gallen Brewery's Beer Was Inspired by Cherry Blossom Season
Trend Themes
1. Sakura-themed Beverages - The trend of creating beverages inspired by cherry blossom season can be further expanded by incorporating real sakura petals and leaves into the brew.
2. Natural Flavoring - The use of natural ingredients such as sakura petals and leaves in alcoholic and non-alcoholic beverages is a trend that has the potential to disrupt the food and beverage industry.
3. Seasonal Products - Creating limited-time seasonal products inspired by natural events such as cherry blossom season can help brands stand out and appeal to consumers looking for unique and exclusive products.
Industry Implications
1. Alcohol - The alcohol industry can innovate by creating seasonal products with unique natural flavorings such as sakura, appealing to adventurous drinkers looking for new and exclusive experiences.
2. Food and Beverage - The trend of incorporating natural ingredients such as sakura petals and leaves into food and beverages has the potential to disrupt the industry by appealing to health-conscious consumers.
3. Seasonal Retail - Retailers can collaborate with brands to create limited-edition seasonal products such as sakura-inspired beverages, attracting customers seeking unique and exclusive items.