The Starbucks Sakura Matcha with Sakura Jelly dessert drink has been unveiled well ahead of springtime to provide eager consumers with a taste of spring blossoms to enjoy. The drink is part of the Chilled Cup series being launched by the cafe brand at convenience store retailers and boasts a limited-edition profile that will only be available for a short while. The drink is reported to have the aromatic profile of cherry blossoms along with matcha and milk, while the use of cherry blossom jelly gives each sip a touch of texture.
The Starbucks Sakura Matcha with Sakura Jelly dessert drink is packaged in a cherry blossom-covered cup and will make its way to retailers starting February 6, 2024 for 230 yen.
Springtime Sakura Dessert Drinks
Starbucks Sakura Matcha with Sakura Jelly is Arriving in Japan
Trend Themes
1. Limited-edition Dessert Drinks - The Starbucks Sakura Matcha with Sakura Jelly is part of the Chilled Cup series and offers a taste of spring blossoms in a convenient package.
2. Aromatic Flavor Profiles - The drink combines the aromatic profile of cherry blossoms with matcha and milk to create a unique taste experience.
3. Texture-enhancing Ingredients - The use of cherry blossom jelly adds a touch of texture to each sip and enhances the overall sensory experience.
Industry Implications
1. Coffee and Beverage Retail - The limited-edition dessert drink presents an opportunity for coffee and beverage retailers to attract customers with unique and seasonal offerings.
2. Convenience Store Retail - The launch of the Chilled Cup series at convenience store retailers allows them to extend their product range and cater to customers seeking trendy and exclusive drinks.
3. Flavor Innovation - The combination of cherry blossom, matcha, and milk opens up opportunities for flavor innovation in the food and beverage industry, especially in the dessert and specialty drink sectors.