This year, the Saks Fifth Avenue holiday window stars an arctic, but unusual character for Christmas — a yeti. The festive decorations were unveiled on November 25 with a dramatic light show and a projection of the adorable yeti on the face of the building put together by Iris Worldwide.
The shop windows at Saks have been set up like storybooks, complete with a few lines of text and a matching vignette that tells the story of the yeti on his journey from becoming an unappreciated Siberian snowmaker to a renowned snowflake artist in The Big Apple.
In addition to the festive light show and holiday windows, Saks also tells the story of the yeti in a mobile app. One of the most unique parts of the display is that by visiting Saks’ website, people can generate their own yeti and create a snowflake to add to a digital display to keep the snow falling during the shopping season.
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
Trend Themes
1. Interactive Holiday Window Displays - Opportunity for retailers to create immersive and engaging experiences using interactive technology in their holiday window displays.
2. Storytelling in Retail - Opportunity for brands to use narrative and visual storytelling techniques to captivate customers and create emotional connections.
3. Digital Integration in Physical Retail - Opportunity for retailers to embrace digital platforms and integrate them seamlessly into physical store experiences to enhance customer engagement.
Industry Implications
1. Retail - Retailers can leverage interactive holiday window displays to attract customers and drive foot traffic to physical stores.
2. Advertising and Marketing - Creative agencies can develop innovative storytelling campaigns for brands to enhance their brand image and customer engagement.
3. Technology - Tech companies can offer solutions for integrating digital elements into physical retail spaces, such as interactive displays and mobile apps.