Saint Laurent recently announced its upcoming show that will showcase its new designs for the Spring/Summer 2023 season. The fashion house has had a long partnership with the city of Marrakech, dating back to the 60s, as the founder of the French luxury house kept a home there since that era.
Naturally, he developed a strong inspiration from Moroccan culture and the clothing styles of the community. Vaccarella has now highlighted that his. men's show will be showcased in alignment with the founders' "love affair with Morocco" according to WWD. The upcoming exhibit is called 'Love" and will be running from June 5th up to October 31st at Portugal's Palácio Duques de Cadaval in Évora.
Marrakech-Set Luxe Menswear Launches
Saint Laurent Announces its Upcoming SS23 Show
Trend Themes
1. Luxury Menswear Design - Opportunities for luxury fashion brands to integrate cultural influences and expand global partnerships for future runway shows.
2. Destination-inspired Fashion Shows - Potential to create unique and immersive fashion show experiences in collaboration with specific countries or cities for increased brand exposure.
3. Extended Exhibition Timelines - Innovative strategies to showcase fashion collections and capture consumer attention for longer periods of time through extended exhibition timelines.
Industry Implications
1. Luxury Fashion - The luxury fashion sector will benefit from incorporating global partnerships and cultural influences for future runway shows to increase brand visibility.
2. Tourism - By establishing destination-inspired fashion events, tourism industry could collaborate with luxury brands for increased promotion and revenue.
3. Museum and Art Galleries - Museums and art galleries can take advantage of longer exhibition timelines to showcase fashion exhibits and attract more visitors.