Safety gloves are one of those products that are absolutely essential to certain tasks, but not one of the most exciting products to advertise. However, if there was ever a fun and dynamic ad for a pair of safety gloves, this is it.
The ad for Yeling gloves was created by Brazil's Filadelfia agency and there isn't actually a glove in sight. Instead, the multi-part print ad series dresses up hands with wrist tattoos that communicate that the ordinary hands have suddenly been given formidable powers. These hands suddenly have the might of either a kung fu master, a superhero or a wrestler, which is an unusual, albeit funny and memorable way to talk up hand protection.
Dynamic Hand Tattoo Ads
Yeling's Ads for Safety Gloves Show the Kinds of Strength They Lend
Trend Themes
1. Interactive Print Ads - Using augmented reality and other technologies in print ads to create dynamic and engaging experiences for consumers, while promoting products and services.
2. Alternative Advertising Methods - Exploring alternative methods, such as body art and tattoos, to advertise products in a unique and memorable way, standing out from the traditional forms of advertising.
3. Humorous Advertising - Using humor in advertising to create an emotional connection with consumers, making the product more memorable, and possibly increasing brand loyalty.
Industry Implications
1. Safety Equipment Industry - Innovating new and creative ways to advertise safety products, such as gloves, that are necessary but may lack excitement or engaging advertising opportunities.
2. Marketing and Advertising Industry - Examining new and alternative advertising methods that attract and retain customers in unique ways, incorporating humor or other engaging experiences in brand promotion.
3. Creative Services Industry - Developing creative and out-of-the-box advertising campaigns that help brands stand out and create a lasting impression on consumers.