A hand sanitizer manufacturer and soy sauce container manufacturer have joined forces in an unlikely collaboration dubbed SafeHandFish, that's helping in the fight against the spread of COVID-19.
Unlike most parts of the world, Japan had ample supply of hand sanitizer, however, containers for the gel were unavailable. This prompted Clear Electron to partner with the soy sauce container manufacturer Ohishiya, which is best known for its miniature fish-shaped soy sauce packets that are typically found in Japanese bento boxes. Now, these containers are being repurposed to offer hand sanitizer.
This unlikely pairing is offering consumers hand sanitizer in a convenient on-the-go format and serves as one of the many creative examples of brands coming together to help during these uncertain times.
Fish-Shaped Sanitizer Collabs
SafeHandFish is an Initiative from a Soy Sauce Manufacturer
Trend Themes
1. Unlikely Collaborations - Clear Electron and Ohishiya's collaboration shows the potential of non-traditional partnerships.
2. Creative Packaging Solutions - Repurposing soy sauce containers for hand sanitizer demonstrates the potential for innovative packaging designs.
3. On-the-go Sanitization Products - SafeHandFish provides consumers with a portable and convenient way to sanitize their hands.
Industry Implications
1. Health and Wellness - The hand sanitizer industry can benefit from exploring unique packaging solutions to meet consumer needs.
2. Food and Beverage - The food industry can explore innovative ways to repurpose their packaging materials for other uses.
3. Manufacturing - Collaborations between different manufacturing sectors can lead to new and innovative products that meet current market demands.