Uber Brazil is raising awareness with a safe driving campaign that stuns and effectively captures attention. With over 400,000 traffic accidents and more than 54,000 deaths, according to the World Health Organization, Brazil is greatly affected and the ad highlights that mobile devices "are greatly to blame."
The safe driving campaign is in partnership with creative shop Tech and consists of a stunt that includes a goalkeeper checking his phone during a game. The football match is between Brazilian teams Atlético Paranaense and Atlético Mineiro. The video follows goalkeeper Aderbar dos Santos — the most important person in the game, spontaneously checking his phone, which sparks anger and confusion among fans.
By incorporating the nation's favorite sport into its safe driving campaign, Uber Brazil is able to deliver a powerful lesson in traffic mindfulness.
Sporty Safe Driving Campaigns
Uber Brazil Raises Awareness About How Dangerous Phones Can Be
Trend Themes
1. Safe Driving Campaigns - Disruptive innovation opportunity: Develop a mobile app that rewards drivers for not using their phones while driving.
2. Traffic Mindfulness - Disruptive innovation opportunity: Create virtual reality simulations to train drivers on safe driving practices.
3. Creative Partnerships - Disruptive innovation opportunity: Collaborate with influencers and celebrities to create impactful safe driving campaigns.
Industry Implications
1. Ride-hailing Services - Disruptive innovation opportunity: Integrate a safe driving feature within ride-hailing apps that alerts drivers when they are using their phones.
2. Creative Advertising - Disruptive innovation opportunity: Develop interactive billboards and displays that raise awareness about the dangers of distracted driving.
3. Sports Marketing - Disruptive innovation opportunity: Sponsor sports events and teams to promote safe driving campaigns and reach a wider audience.