In the small town of Swindon, South England, Clubbers are being handed party bags containing essential items in order to protect them throughout their hedonistic evening. The kits contain a bottle of water to prevent dehydration, lollipops to raise blood sugar level as it has been proven low blood sugar can cause aggressive behaviour. There are also flip flops so women can walk home safely as the town has encountered many injuries from women walking home barefoot. Condoms are also provided for obvious reasons.
The scheme has already been successful in a smaller town in south wales, and so Swindon's Community Safety Partnership have adopted a similar approach, supported by two popular nightclubs.
Protective Party Bags
Safe Clubbing Pack
Trend Themes
1. Protective Party Kits - Opportunity for businesses to innovate and create protective party kits for clubbers.
2. Health and Safety Clubbing - Clubbing businesses can utilize health and safety measures to attract more customers.
3. Smart Clubbing - Trend towards smarter clubbing experiences that prioritize safety and well-being.
Industry Implications
1. Nightclub Industry - Nightclubs can adopt the practice of providing protective party kits and make it a standard practice for customers.
2. Party Supply Industry - Opportunity for party supply companies to create pre-packaged protective party kits for sale to nightclubs and consumers.
3. Health and Safety Industry - Businesses can take advantage of the trend towards health and safety in the clubbing scene by offering new services and products such as safety gear, transportation, and more.