We've seen Buckingham Palace guard style fashions on runways, but Sacha Baron Cohen took it to a whole new level of replication at Leicester Square. He was there to promote his new film, Bruno, will all his eccentric glory at the UK premiere.
Not only did Sacha Baron Cohen don one of the iconic towering bearskin hats, but he paired it with a crop-top button up and silky black short shorts, paired with chunky black, lace-up knee-high boots.
With his fiancée Isla Fisher watching, Sacha Baron Cohen was in full-blown mockumentary mode, marching flamboyantly with the band to celebrate the London premiere of Bruno.
The gallery also shows pictures from the Bruno premiere in Paris where Sacha Baron Cohen donned Lederhosen (a nod to his 'Austrian' heritage) and sparkly gold hotpants.
Spoof Military Fashion
Shocking Performance by Sacha Baron Cohen at Bruno Premiere in London
Trend Themes
1. Mockumentary Fashion - Increased popularity of mockumentary films inspires fashion trends that mimic military and cultural clothing with a humorous twist.
2. Revived Iconic Accessories - Celebrities wearing traditional military accessories or clothing, such as towering bearskin hats, spark interest in previously outdated or forgotten fashion items.
3. Cultural Heritage Fashion - Celebrity fashion incorporates nods to different cultural heritages, such as Sacha Baron Cohen's nod to his 'Austrian' heritage with Lederhosen at the Bruno premiere in Paris.
Industry Implications
1. Fashion - Fashion designers can create mockumentary-inspired clothing that pokes fun at traditional clothing styles or accessories, inspiring new trends for consumers.
2. Entertainment - Mockumentary films can inspire popular culture, leading to increased interest in fashion and related merchandise based on the films and their characters.
3. Tourism - Cultural heritage nods in fashion can boost interest in the places or countries referenced, leading to increased tourism in those areas.