In anticipation of the warmer weather, SABRE'S FRONTIERSMAN recently launched a new campaign that teaches the public important facts about using bear spray. David Nance, CEO of SABRE Security Equipment Company, tells consumers to remember to always put more distance between themselves and the threat.
"When in bear country, there's almost nothing more important than being prepared to protect yourself. Bears are top of the food chain in North America, can run up to 40 mph and can cover 50 feet in 1 second. So, you certainly want as much distance between yourself and a charging bear as possible."
The campaign also encourages viewers to find trustworthy bear spray that offers the highest protection with the longest distance. SABRE'S FRONTIERSMAN's bear spray boasts 35-foot (10.6 m) range, offering the greatest range of protection.
"We want to encourage outdoors enthusiasts to explore confidently in the great wild," says Nance. "With the proper knowledge, instruction, and products in hand, we hope each adventure in bear country can be a safe one."
Bear Spray Education Ads
SABRE'S FRONTIERSMAN Debuted a New Campaign for Spring and Summer
Trend Themes
1. Bear Spray Safety Education - New campaigns and educational initiatives that teach the public about the importance of using bear spray safely and choosing the right product for protection.
2. High-range Bear Spray - Developing and marketing bear spray products with extended range to provide the greatest range of protection and safety for outdoors enthusiasts.
3. Outdoor Safety Products - Creating innovative new products for outdoor enthusiasts that offer maximum safety and protection when camping or hiking in bear country.
Industry Implications
1. Outdoor Equipment and Apparel - Manufacturing and selling high-quality outdoor gear, including bear spray, to ensure the safety and well-being of customers during outdoor activities.
2. Consumer Education and Safety - Developing educational campaigns and programs to teach the public about bear safety, bear spray usage, and the importance of protecting oneself in bear country.
3. Wildlife Conservation - Partnering with conservation organizations to educate the public about bear safety and to support wildlife habitats and protection efforts.