That warm sensation you feel while drinking alcohol is replicated playfully in this concept for Russian Vodka packaging. The bell-shaped bottle has been tailor-fit with its very own crocheted sleeve, complete with homespun knitted motifs depicting snowflakes and boys and girls holding hands.
The production of garments for a product such as this is a very unusual marketing tactic, but between its eccentricity and charm it is incredibly effective at drawing attention. The consumer would not even be disappointed to undress the flask, because the purled patterns has been printed directly onto the plastic as well.
This work by Ksenia Suvorova marks a very different approach to selling spirits, because more often than not, a deluxe crystal clear image gives the beverage a mystery or a sexiness. This Russian Vodka packaging, however, strives to incite humble feelings of comfort.
Bundled Bottle Branding
This Russian Vodka Packaging Dons a Knitted Sweater
Trend Themes
1. Handcrafted Packaging - Opportunity for brands to create unique and eye-catching packaging through handcrafted elements.
2. Unconventional Marketing Tactics - Brands can explore unusual marketing tactics to stand out and capture consumer attention.
3. Emotional Branding - Growing trend of using packaging and branding to evoke feelings of comfort and nostalgia.
Industry Implications
1. Alcohol Industry - Potential for alcohol brands to differentiate themselves through creative packaging and marketing strategies.
2. Craft and Artisanal Industries - Opportunity for craft and artisanal businesses to offer unique packaging solutions for various products.
3. Design and Advertising Industries - Increasing demand for innovative packaging designs and unconventional marketing approaches.