A new Russian Standard Vodka bottle design and branding has been unveiled by the brand to help correlate it more directly to its heritage, while also putting a focus on minimalism.
The packaging consists of a bell-shaped bottle that has an increased emphasis on the logo along with an additional silver label on the lower portion that highlights it's St. Petersburg origin. The new packaging and branding will be hitting store shelves now in the UK and beyond.
Founder and Chairman of Russian Standard Holding Roustam Tariko spoke about the new Russian Standard Vodka bottle design and branding saying, "Established in 1998, the Russian Standard brand set a high benchmark for the entire industry in terms of the quality of vodka and its packaging. Today we are pleased to present the first revolutionary update and offer a modern perception of the traditions of high quality of the best Russian premium vodka in the world."
Minimalist Heritage Vodka Branding
The New Russian Standard Vodka Bottle Design is Elegant
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Industry Implications
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