If hardcore marathons are not your cup of tea, these examples of running experiences show the race is often about much more than getting across the finish line first. Director of Content Jaime Neely discusses her top picks for backseat athleticism from apocalyptic sport experiences to porky charity races and even sporty slime events.
The Bacon Chase focuses on bacon, not fitness. Participants are fed at stations throughout the run as well as at the finish line. Another of the running experiences that focuses on an element of popular culture is the Zombie Run, where 'zombies' chase survivors in an effort to capture them and bring them back to the zombie camp. The 5K Slime Run is for those who don't mind getting a little dirty -- or a lot slimy. For a more refined event, the Wicked Wine Run is for those who fancy a frolic through a vineyard, while indulging in lots of vino.
Backseat Athleticism
Trend Hunter's Jaime Neely Counts Down Her Favorite Running Experiences
Trend Themes
1. Apocalyptic Sport Experiences - Opportunity to create running events that incorporate elements of popular culture, such as zombie apocalypse scenarios.
2. Charity Races - Potential for organizing running events that support charitable causes while providing participants with a unique and fun experience.
3. Sporty Slime Events - Innovation opportunity lies in creating running events that offer participants a messy but entertaining experience with slime-based obstacles.
Industry Implications
1. Event Planning - Event planners can explore organizing themed running experiences that cater to diverse interests and engage participants in creative ways.
2. Fitness and Wellness - Fitness and wellness businesses have an opportunity to collaborate with running events that focus on unconventional themes, attracting new customers.
3. Food and Beverage - Food and beverage companies can partner with running events, offering unique culinary experiences as incentives or rewards for participants.