Rundfunk Media has created quite the commercial for Globe's line of shoes. With metal music blaring in the background, this ad features skaters, creeping wrestlers who chase people and girls who like to flash passing cars. If you are into those sorts of things, be sure to check the video out!
Rundfunk Media is a Los Angeles-based motion media marketing agency who has worked with countless brands to produce unique advertisements.
Implications - Consumers have become desensitized to typical advertisements due to their abundance in society. They now only pay attention to advertisements are are highly unusual for their surreal or comedic content; these make the brand memorable and also spark discussion in society. Companies can appeal to potential consumer groups by developing marketing campaigns with these qualities.
Hardcore Shoe Commercials
Rundfunk Media Creates a Metal Mash-Up Ad for Globe's Shoe Line
Trend Themes
1. Unconventional Advertisements - Developing marketing campaigns with surreal or comedic content creates memorable and discussion-sparking advertisements.
2. Desensitization to Traditional Ads - Consumers are becoming desensitized to typical advertisements, creating a need for highly unusual and attention-grabbing content.
3. Memorable Branding - Creating unique advertisements can make a brand more memorable and increase consumer appeal.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can benefit from the development of unconventional ad campaigns.
2. Media and Entertainment - The media and entertainment industry can capitalize on the desensitization to traditional ads by creating attention-grabbing content.
3. Fashion and Apparel - The fashion and apparel industry can enhance their branding by creating memorable advertisements that stand out in a crowded market.