Many consumers have shifted from daily trips to the coffee shop to creating a caffeinated beverage from home over the course of the pandemic, so brands are continuing to take notice with new products like Rude Health Barista Coconut. The plant-based milk product is formulated with flavor and texture in mind, while also being perfect for amateur or advanced baristas alike to steam into the perfect latte. The product, along with the Almond, Oat and Soya varieties, is being launched into Waitrose and Ocado locations in the UK for £2.
Head of Innovation at Rude Health Bartel Haugen spoke further on the new Rude Health Barista Coconut saying, "A quarter of Brits now have a high-quality at-home coffee machine and our new barista range allows shoppers to replicate their out-of-home coffee experience at home. Not only have we improved functionality, creaminess and taste, we’ve also adopted our usual no-compromise approach to ingredient quality and sourcing. All four new drinks are made with only natural ingredients, nothing artificial and we’ve used sustainably sourced ingredients including non-GMO European soya beans and Mediterranean almonds."
Coffee-Focused Coconut Milks
Rude Health Barista Coconut Targets At-Home Coffee Drinkers
Trend Themes
1. Plant-based Coffee Milks - The rise of at-home coffee culture during the pandemic presents an opportunity for brands to create new and innovative plant-based milk products specifically designed for use in coffee drinks.
2. Barista-quality Home Coffee Experience - As more consumers invest in high-quality at-home coffee machines, there is a growing demand for products that can replicate the coffee shop experience in terms of taste, texture, and functionality.
3. Sustainable and Natural Ingredients - Consumers are increasingly seeking out products made with sustainable and natural ingredients, providing an opportunity for brands to differentiate themselves in the crowded plant-based milk market.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry should develop new plant-based products that cater to the growing demand for at-home coffee beverages.
2. Home Appliance Industry - The rise of at-home coffee culture also presents an opportunity for home appliance companies to create and market high-quality coffee machines.
3. Agriculture Industry - The agriculture industry should explore sustainable and natural ingredient farming methods that cater to the growing demand for products made with natural and sustainably sourced ingredients in the plant-based milk market.