Goruck, a Florida-based sporting goods brand, has announced the launch of its new Rucker Long Range backpack. Geared towards hardcore adventurers, the robust new bag features a bombproof overbuilt design and two extra-large compartments that allow users to carry a day's worth of essentials with ease.
In addition, the Rucker Long Range backpack comes equipped with MOLLE-compatible webbing and a unique cordura construction that was built to last one's entire life. For those unfamiliar, cordura is a synthetic fiber-based material known for its tear-resistant properties; it is most often used in military wear and in high-end luggage.
Currently, the Rucker Long Range backpack is being offered in two styles -- black and brown -- and two sizes -- 33 and 39-liter options.
Heavy-Duty Cordura Backpacks
Goruck Has Introduced Its New Rucker Long Range Backpack
Trend Themes
1. Bombproof Backpacks - The trend of bombproof backpacks is disrupting the adventure and sporting goods industry with opportunities for durable and long-lasting designs.
2. Molle-compatible Webbing - The trend of MOLLE-compatible webbing on backpacks is revolutionizing the military and tactical industries with opportunities for customization and modularity in designs.
3. Cordura Construction - The trend of using cordura construction in backpacks is transforming the luggage and travel industries with opportunities for tear-resistant and high-durability designs.
Industry Implications
1. Adventure and Sporting Goods - The introduction of bombproof backpacks such as the Rucker Long Range backpack by Goruck is creating disruption and innovation opportunities in the adventure and sporting goods industry.
2. Military and Tactical - The use of MOLLE-compatible webbing on backpacks is disrupting and innovating the military and tactical industries, providing opportunities for customization and modularity in designs.
3. Luggage and Travel - The trend of using cordura construction in backpacks is revolutionizing the luggage and travel industries, presenting opportunities for tear-resistant and high-durability designs.