The Ruby x BjornQorn popcorn has been created in collaboration between the brands as a pink-hued take on the signature snack to provide consumers with a delicious option to try out this season.
The popcorn is crafted with minimal ingredients including popcorn, sunflower oil, nutritional yeast, salt and hibiscus powder. The final result is a crunchy snack with a festive pink color and slightly tart flavor profile. The snack also features potassium, antioxidants and polyphenols to give it a more nutritious profile when compared to other popcorn snacks on the market.
The Ruby x BjornQorn popcorns being launched this month via the Ruby DTC website with six bags priced at $36. The product will then be available at Whole Foods Markets locations starting November 15, 2023.
Collaboration Pink-Hued Popcorns
The Ruby x BjornQorn Popcorn Has a Tart Flavor and Pinkish Hue
Trend Themes
1. Pink-hued Snacks - The collaboration between Ruby and BjornQorn has resulted in pink-hued popcorn, offering a visually appealing and unique twist on traditional snacks.
2. Minimal Ingredient Foods - The use of minimal ingredients, such as popcorn, sunflower oil, nutritional yeast, salt, and hibiscus powder, showcases the trend towards simplicity and natural ingredients in the food industry.
3. Nutritious Snack Alternatives - The Ruby x BjornQorn popcorn provides a healthier snacking option with added potassium, antioxidants, and polyphenols, tapping into the rising demand for nutritious snacks.
Industry Implications
1. Snack Food Industry - The introduction of pink-hued popcorn by Ruby and BjornQorn creates an opportunity for differentiation and innovation within the snack food industry.
2. Natural Food Industry - The use of minimal, natural ingredients in the Ruby x BjornQorn popcorn aligns with the growing consumer preference for clean and simple products in the natural food industry.
3. Healthy Snack Industry - The nutritious profile of the Ruby x BjornQorn popcorn positions it as a viable option for the expanding healthy snack industry, offering a delicious and visually appealing alternative to traditional snacks.