The Millennial generation has a fondness for the color pink, and Swiss chocolatier Barry Callebaut has seized on that affinity with his newest offering: "ruby chocolate." The chocolate is the same gentle, pink tone that is commonly found in all sorts of products beloved by Millennials, most famously on the iPhone.
While a dyed chocolate isn't particularly interesting in and of itself, Callebaut's ruby chocolate is far more than that. Rather than simply adding food coloring, Callebaut created the ruby chocolate entirely out of natural ingredients. The color instead comes from a new method of processing chocolate beans to isolate "the flavor precursors that preserve a red color and natural berry flavor," according to Callebaut.
Beyond the coloring, the ruby chocolate will taste just like typical chocolate as well, as it has no added flavors.
Millennial Pink Chocolates
Barry Callebaut Has Created 'Ruby Chocolate'
Trend Themes
1. Natural Ingredient Innovations - Companies can explore the use of innovative natural ingredients to create unique products that appeal to specific consumer demographics, such as Millennials.
2. Color and Flavor Innovations - Food and beverage companies can experiment with new methods of processing and ingredient combinations to create visually appealing and tasty products that cater to changing consumer preferences.
3. Health-conscious Offerings - There is an opportunity for companies to create products with natural and minimally processed ingredients to cater to health-conscious consumers who prioritize clean eating.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of natural and minimally processed ingredients to cater to health and taste-conscious consumers, including new color and flavor innovations.
2. Chocolate Manufacturers - Chocolate manufacturers can experiment with new methods of processing to create unique and visually appealing products using natural and minimally processed ingredients.
3. Confectionery Industry - Confectionery companies can expand their offerings with natural and healthy products that appeal to consumers' changing tastes and preferences.