The Rubicon Pineapple Still drink has been announced by Barr Soft Drinks as a new refreshment for consumers that will help them to get in the springtime mood and enjoy a distinctly fruity beverage.
The drink was created following research that found 90% of consumers would be interested in purchasing such a refreshment and is expected to thus be widely well-received. The drink will make its debut in the UK in March when it launches in one-liter and 288ml sizes.
Marketing Director at Barr Adrian Troy commented on the new Rubicon Pineapple Still drink saying, "New flavours drive excitement in the soft drinks category and shoppers are looking out for more choices in the lead-up to occasions such as Ramadan. Eighty percent of those who tried Rubicon Pineapple Still said they would definitely buy it. We’re encouraging retailers to stock up on this new innovation from Rubicon, alongside our other best-selling still formats, to drive sales by catering for the demand for trusted, authentic brands."
Extra-Fruity Springtime Refreshments
Rubicon Pineapple Still is Arriving in the UK in the Spring
Trend Themes
1. Fruit-infused Beverages - The rise of fruit-infused beverages is a trend to watch as consumers seek healthier and more refreshing options.
2. Seasonal Product Launches - Launching seasonal products like Rubicon Pineapple Still is a trend to capitalize on as consumers seek seasonal flavors and experiences.
3. Consumer-driven Product Development - Research-driven product development, like the creation of Rubicon Pineapple Still in response to consumer demand, is a trend that businesses can leverage to drive sales and growth.
Industry Implications
1. Beverage Industry - The beverage industry can profit from the trend of fruit-infused beverages by creating new products that cater to consumer demand for refreshing and healthier options.
2. Food Retail Industry - Retailers can take advantage of the trend of seasonal product launches, like Rubicon Pineapple Still, to drive sales and cater to consumer demand for unique, seasonal flavors and experiences.
3. Consumer Goods Industry - The consumer goods industry can benefit from the trend of consumer-driven product development by conducting research and developing new products that cater to consumer preferences and demands.