Abused and neglected animals find shelter, protection and care for a broad range of physical and psychological afflictions, and these RSPCA Victoria ads figuratively demonstrate the extent of the damage some critters have endured.
Dogs, cats, horses, rabbits and more may find their ways out of harmful environments, and whether they've been discovered by the animal welfare group or simply dropped off at the door, the organization takes responsibility for putting the pieces back together.
The STW Group of Ogilvy Melbourne, Australia, chose to represent such injured creatures as porcelain figurines. For its purposes, the cracks that form within such sculptures cause the whole image to crumble, much the same way that these furry victims do. These RSPCA Victoria ads opt for the straightforward route of conceptual compression that allows the public to easily understand their message.
Broken Beast Campaigns
These RSPCA Victoria Ads Reveal the Symbolic State of Rescued Animals
Trend Themes
1. Animal Abuse Awareness - Opportunities for innovative campaigns and initiatives that raise awareness about animal abuse and neglect.
2. Animal Rehabilitation - Potential for advancements in animal rehabilitation techniques and technologies to help abused and neglected animals recover.
3. Creative Advertising - Innovation in using symbolism and visual storytelling in advertising campaigns to evoke emotional responses and convey powerful messages.
Industry Implications
1. Animal Welfare - Disruptive opportunities for organizations and businesses involved in animal welfare and protection to improve rescue and rehabilitation efforts.
2. Advertising - Potential for businesses in the advertising industry to create impactful campaigns that raise awareness about social issues and promote positive change.
3. Animal Rehabilitation - Opportunities for advancements in the animal rehabilitation industry to develop innovative techniques, tools, and resources for the treatment of abused and neglected animals.