Swiss watchmaker Audemars Piguet turns its attention to hip-hop culture when creating the new Royal Oak Concept collection. The growth of hip-hop grew vastly over the span of 40 years rooted in the Bronx, New York that center around a heavy beat. The Royal Oak Concept timepieces include the "Tourbillon Chronograph Openworked Selfwinging" piece designed for men in the tonal options of white, red, or blue, and the "Flying Tourbillon" watch for women in white gold completed with diamonds in either a baguette style of a brilliant cut.
The Pool is a creative agency and it designed a selection of bags to accompany the timepieces along with a film series for an additional tribute. The film follows three different themes of 'The Beats,' 'The Rhymes,' and 'The Breaks,' which highlight the overarching inspiration from different angles.
Hip Hop-Centric Timepieces
Audemars Piguet's Royal Oak Concept Draw Inspiration from the Bronx
Trend Themes
1. Hip Hop-inspired Timepieces - Opportunity for luxury watchmakers to tap into pop culture and create trendy timepieces inspired by musical genres.
2. Fashion Accessories Collaboration - Opportunity for fashion and luxury brands to collaborate and create accessory collections that accompany timepieces.
3. Branded Film Series - Opportunity for brands to create film series that highlight the inspiration and story behind their products or collections.
Industry Implications
1. Luxury Timepiece Brands - Opportunity for luxury watchmakers to create watch collections inspired by musical genres and pop culture icons.
2. Fashion and Accessory Brands - Opportunity for fashion and accessory brands to collaborate with watchmakers and create accessory collections that complement trendy timepieces.
3. Media and Entertainment Companies - Opportunity for media and entertainment companies to partner with brands and create film series that showcase the inspiration behind their products.