Burger King has a knack for marketing as the chain has created many engaging, hilarious, and fun-poking content — its latest is a royal campaign, literally.
The recent news that Meghan Markle and Prince Harry have left the UK and are moving to Canada has had consumers, brands, and media in a frenzy. Burger King sees an opportunity here and offers them a hand in gaining their "financial independence" with a royal campaign that boasts the fast-food chain's crown and a reminder that if Meghan and Harry are looking for jobs, Burger King has "a new crown for them." The analogy here is appropriate and in addition to media buzz around their immigration, this ad is sure to not go unnoticed by the people.
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
Trend Themes
1. Humorous Fast-food Campaigns - Opportunity for brands to engage customers through humorous marketing campaigns.
2. Celebrity Tie-ins - Opportunity for brands to create campaigns that tie in with current celebrity news and events.
3. Social Commentary Marketing - Opportunity for brands to use relevant social commentary and news events in their marketing campaigns.
Industry Implications
1. Fast-food Industry - Opportunity for fast-food chains to create engaging and humorous marketing campaigns that generate consumer interest.
2. Marketing Industry - Opportunity for marketing agencies to create celebrity tie-in campaigns that leverage trending topics and events to drive engagement.
3. Media Industry - Opportunity for media outlets to create content and coverage around humorous fast-food campaigns and celebrity tie-ins, driving increased audience engagement.