If there is one human extremity that deserves special attention, it is the foot; the Rowenta Spa For Your Feet ad campaign shows one way that people can treat their feet on a daily basis. It promotes a fantastic foot massage that will make feet feel like they are taking a trip to a spa resort.
The Rowenta Spa For Your Feet ad campaign was conceived and executed by Publicis, a talented ad agency based in Frankfurt, Germany. It depicts two giant feet experiencing some relaxing spa treatments, one in a steaming jacuzzi surrounded by beautiful women and the other getting a good rub down by two strapping young men.
Creative directed by Nico Juenger and Konstantinos Manikas, the Rowenta Spa For Your Feet ad campaign was photographed by Mert Photo.
Giant Foot Ads
The Rowenta Spa For Your Feet Campaign is Surreally Relaxing
Trend Themes
1. Foot Care Marketing - Opportunity for companies to innovate and create unique advertising campaigns and products in the foot care market.
2. Spa Experiences at Home - Disruptive innovation opportunity to develop products that bring the relaxing spa experience to people's homes.
3. Visual Storytelling in Advertising - Disruption in the advertising industry by using creative and visually impactful campaigns to capture consumers' attention.
Industry Implications
1. Foot Care - Opportunity for businesses to develop advanced foot care products and services.
2. Home Spa - Innovative products and services in the home spa industry, providing relaxation and self-care experiences.
3. Advertising - Opportunity for agencies and brands to create captivating and visually striking ad campaigns to engage consumers.