Cheese Grater Architecture

The Arching Rotterdam Market Hall by MVRDV

If a country was a house, then it’s largest city would be the kitchen, and if we’re talking about Rotterdam, then the Rotterdam Market Hall would be the cheese grater in said kitchen. Are you following?

What I mean is, the incredible arching construction and systematic window placements of the Rotterdamn Market Hall has lent it an uncanny resemblance to a gigantic cheese grater—which of course, the Dutch architects MVRDV probably did not intend. The Rotterdamn Market Hall is actually a huge marketplace and living space planned to be finished in 2014, that will house 100 market stalls, shops and restaurants, as well as a plethora of apartments.
Trend Themes
1. Unique Architecture - There is an opportunity for architects to create unique and visually striking buildings that capture people's attention.
2. Mixed-use Developments - There is an opportunity for developers to create mixed-use spaces that combine public and private functions, such as the Rotterdam Market Hall's combination of market stalls, shops, restaurants and apartments.
3. Hyper-realistic Renders - There is an opportunity for designers to create hyper-realistic renders that showcase the unique architecture of a building before it is actually constructed, allowing for more effective marketing and public engagement.
Industry Implications
1. Architecture - The unique architectural design of the Rotterdam Market Hall presents an opportunity for architects to experiment with new and visually striking building designs.
2. Real Estate - The mixed-use development of the Rotterdam Market Hall can serve as inspiration for real estate developers looking to combine public and private functions in their developments.
3. Design - The hyper-realistic renders of the Rotterdam Market Hall offer an opportunity for designers to better engage the public and potential buyers by showcasing the unique design of a building before construction has even begun.

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