Rosa Chá’s first ever men’s show opened with male model Rodrigo Rothen showering au naturel on the catwalk. What a way to start your runway show!
While the shower scene has been done before (by Dean and Dan Caten at DSquared2), it was still a nice way to get the audience excited and pumped up. It also set the tone for the sexy collection of tiny swimsuits and shorts worn by oiled-up toned models with banging bodies.
With all the testosterone and muscles on the runway, Rosa Chá sprinkled the show with four female super models to balance it out. I am sure the media and press attention that comes with the supermodels doesn’t hurt either…
Naked Showers on the Runway
Rosa Chá SS 2009
Trend Themes
1. Shower Runway Shows - Shower scenes and naked models on the runway to attract attention and pump up audience excitement.
2. Sexualized Collection - Sexy collection of tiny swimsuits and shorts worn by toned models with banging bodies.
3. Gender Balance on Runway - Featuring both male and female models to balance out the show.
Industry Implications
1. Fashion Industry - Incorporating shower scenes and sexualized products to boost runway show attraction.
2. Modeling Industry - Introducing a gender-balanced approach on the runway to showcase various models attractively.
3. Media Industry - Generating media buzz through innovative runway experiences such as shower scenes and supermodels.