After a successful run last year, the Rosé Mansion is back for a second stint. And this year, the space is twice as big.
The Rosé Mansion is a real mansion in New York City that is being transformed into a wine lovers paradise from June through until September. Inside are 14 different rooms, each with a different wine-inspired theme and interactive experience. This year differs from last year in that there's a new vineyard installation with personalized wine glasses and a 'Celebration Room' with a massive cake and glitter cannons. Guests can even book their very own private cabana in the RoséLand area.
Going into its second year, the Rosé Mansion demonstrates that consumers are eager for experiences that are both interactive and Instagramable.
Interactive Rosé-Themed Houses
The Rosé Mansion Features 14 Different Wine-Themed Rooms
Trend Themes
1. Interactive Wine-themed Experiences - There is an opportunity for businesses to create fully immersive, interactive experiences themed around various types of wine, utilizing social media and photo-worthy moments to create buzz.
2. Personalized Experience Installations - The use of personalized wine glasses and private cabanas creates opportunities for businesses to provide a custom and exclusive experience to guests.
3. Celebration Room Installations - Incorporating installations that allow guests to celebrate special occasions, such as a 'Celebration Room' with massive cakes and glitter cannons, provides disruptive innovation opportunities for businesses in the event and experiential industries.
Industry Implications
1. Wine Industry - The wine industry can embrace the trend towards interactive wine-themed experiences to create a new revenue stream and attract younger consumers.
2. Hospitality Industry - Hotels and resorts can incorporate wine-themed experiences as a way to distinguish themselves from competitors and create a unique selling point for their properties.
3. Experiential Marketing Industry - The growth of interactive and Instagramable experiences creates opportunities for businesses in the experiential marketing industry to create impactful campaigns for their clients.