The Roots Cloud Collection features cloud-inspired softness. As the last weeks of winter lead us into spring, Roots wants to make the transition as cozy and comfortable as possible by offering consumers heavier weight fleece brushed on both sides.
The ultra-cozy collection is available in beautiful seasonal colors including Sequoia, Sandshell, Deep Taupe, and Dried Sage. In addition, the pieces in the range include a stylish mock-neck, a comfy kanga hoodie, and classic sweatpants. Each item is designed for spring layering as the weather slowly warms up. The Cloud Mock Neck is designed with dropped shoulders and a classic fit for everyday use, while the Cloud Hoodie boasts a more casual brushed fleece appearance. Consumers can shop the new range via Roots' online platform and in stores across Canada.
Ultra-Soft Canadian Loungewear
The Roots Cloud Collection is Informed by Softness and Cozy Fabrics
Trend Themes
1. Comfort-driven Fashion - The Roots Cloud Collection's success highlights the need for ultra-soft, comfortable loungewear as a fashion trend.
2. Seasonal Color Palettes - The Cloud Collection's seasonal color range indicates the need for companies to incorporate seasonal palettes when designing their product lines.
3. Spring Layering Necessities - The Cloud Collection emphasizes the importance of versatile layering pieces for transitional weather.
Industry Implications
1. Fashion and Apparel - Fashion companies should focus on incorporating comfort and seasonal color palettes into their product lines.
2. E-commerce - Online platforms should prioritize showcasing versatile, seasonally-relevant items such as transitional loungewear.
3. Retail - Retail stores should consider carrying loungewear items for spring layering and emphasize the importance of comfort in their product offerings.