The packaging for Clairol's Temporary Root Touch-Up Concealing Powder could easily be confused for some sort of makeup product, as it takes the form of an elongated compact, complete with a mirror and a brush applicator. This innovative temporary hair product for root coverage helps to instantly and precisely cover gray hair and discolored roots. Clairol offers six shades to blend with natural hair colors, including dark options like Black and Dark Brown, as well as a light Blonde and even a Red option.
While many root touch-up products involve brush-like applicators, this one introduces an option that may remind of familiar cosmetic products.
With other brands introducing "hair mascara" and marker-style root touch-up pens, products that help to conceal gray hair and touch up roots are becoming more and more makeup-like.
Root Coverage Concealers
Clairol's Temporary Root Touch-Up Powder Effortlessly Covers Gray Hair
Trend Themes
1. Root Coverage Concealers - Innovative temporary hair products for root coverage are resembling makeup products, introducing disruptive innovation opportunities for the beauty industry.
2. Hair Mascara - The introduction of hair mascaras and marker-style root touch-up pens is disrupting the market and creating new opportunities for the cosmetic industry.
3. Precise Application - Innovative brush applicators and compact packaging are revolutionizing the way root touch-up products are used, providing disruptive innovation opportunities for the packaging industry.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of root coverage concealers by expanding their product offerings and creating more makeup-like hair products.
2. Cosmetics - The cosmetic industry has the potential to explore and develop new hair mascara and marker-style root touch-up pen innovations that cater to the growing demand for makeup-like hair products.
3. Packaging - The packaging industry can create innovative and compact packaging solutions for root touch-up products to provide convenience and ease of use for consumers.