Sited near Brick Lane in Shorditch, London, this bus-turned-restaurant was packed with healthy, hip people. Around the corner of the Root Master Restaurant was another cool, organic cafe with a temporary outdoor BBQ selling organic meat and veggie skewers. The cue was enough to prove this novelty nosh was very popular.
Implications - To stand out amongst the plethora of restaurants that exist, owners must come up with ways to make a customer's experience completely unique. By modifying unconventional spaces, restaurant owners can create a distinct and memorable environment that will leave a lasting impression on patrons. The goal is to get people talking since word of mouth is one of the best ways to advertise.
Alternative Dining in a Bus
Root Master Restaurant
Trend Themes
1. Alternative Dining Experiences - Modifying unconventional spaces to create unique dining experiences that leave a lasting impression on patrons.
2. Organic and Healthy Food Trend - The popularity of organic and healthy food options in dining establishments.
3. Creative Restaurant Concepts - Innovative ideas and concepts that set restaurants apart from the competition.
Industry Implications
1. Restaurant Industry - Restaurants can explore modifying unconventional spaces and creating unique dining experiences to attract customers.
2. Organic Food Industry - The demand for organic and healthy food options in dining establishments presents opportunities for organic food industry businesses.
3. Hospitality Industry - Creative and unique restaurant concepts can enhance the overall guest experience and differentiate hospitality businesses.