The Detroit-based brand 'Sweet Steam' is offering root beer chocolates called 'Roundabout.'
The chocolates were created to taste like the classic "root beer floats" dessert, but are made with chocolate ice cream rather than vanilla. The unusually flavored chocolates are featured in vintage-inspired branding that is brown, yellow and gold in color and is reminiscent of vintage sweet shop's branding but with an adult twist. The root beer chocolates are also charitable, with 10% of their proceeds going towards helping people fuel their passions in the fields of science, technology, engineering, arts and math.
These chocolates capture consumer attention for their unique flavor, and keep that attention with the fact that purchasing them also supports a good cause.
Root Beer Chocolate Bars
These Chocolates Were Created to Support S.T.E.A.M Causes
Trend Themes
1. Unique Flavored Chocolates - The creation of unusual chocolate flavors such as root beer presents opportunities for companies to differentiate themselves in the saturated chocolate market.
2. Charitable Consumer Goods - Consumer goods that support a good cause, such as these root beer chocolates that donate a portion of the proceeds to S.T.E.A.M. causes, tap into the growing trend of socially conscious purchasing.
3. Vintage-inspired Branding - Brands that incorporate vintage-inspired branding elements, like the brown, yellow, and gold packaging of these root beer chocolates, can appeal to consumers seeking nostalgic and retro aesthetics.
Industry Implications
1. Chocolate Manufacturing - Companies in the chocolate manufacturing industry can explore unique flavor combinations, like root beer, to attract new customer segments and boost sales.
2. Food and Beverage Retail - Retailers in the food and beverage industry can utilize products that support charitable causes, like these root beer chocolates, to attract socially-conscious consumers and foster brand loyalty.
3. Packaging Design - The popularity of vintage-inspired branding, as demonstrated by these root beer chocolates, offers opportunities for packaging design professionals to create nostalgic and eye-catching visuals for various consumer goods.