In-Character Covers

The Rooney Mara W Magazine Editorial Channels Lisbeth Salander

As a huge fan of 'The Girl With The Dragon Tattoo' franchise, I was a little hesitant about the American remake -- that is, until I saw the Rooney Mara W Magazine cover shoot. This sizzling actress appears edgy and sexy in the spread, yet still manages to maintain a hint of femininity that is totally sultry and subtle.

Channeling the trilogy's unlikely hero Lisbeth Salander, the Rooney Mara W Magazine cover shoot will be part of the February 2011 issue. It was photographed by Jean-Baptiste Mondino and styled by Trish Summerville.
Trend Themes
1. In-character Covers - This trend of celebrities channeling characters from iconic films or books provides opportunities for innovative collaborations between the entertainment and fashion industries.
2. Edgy-feminine Fusion - The fusion of edgy and feminine elements in fashion editorials offers disruptive innovation opportunities for designers to create bold and sensual styles that appeal to a wide audience.
3. Celebrity-inspired Shoots - The popularity of celebrity-inspired photo shoots opens avenues for disruptive innovations in photography techniques, styling, and storytelling that capture the essence of beloved characters and celebrities alike.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of in-character covers by collaborating with celebrities and incorporating iconic character elements into their collections and brand campaigns.
2. Entertainment - The entertainment industry can explore disruptive innovation opportunities by partnering with fashion magazines and brands to create immersive photo shoots that celebrate beloved characters and engage fans.
3. Photography - The photography industry can leverage the growing demand for celebrity-inspired shoots by developing innovative techniques and equipment to capture the essence and emotions of iconic characters.

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