Cultural Dichotomy Photography

Romulo Sans Comments on Disparate Lifestyles Around the World

Blending political and culture iconography from both Western and Eastern societies, Romulo Sans, a photographer who splits his time between his hometown of Barcelona, Spain, and his adopted city, New York, comments on the constant tug and pull between the two. As the world becomes smaller, it is interesting to observe the similarities that arise, the differences that hold and struggles that reside in between the two extremes.

Through photography, Romulo Sans addresses such issues as dominance, passivity, aggression, capitalism and sexuality. From rigged bottles of Chanel perfume to a map made out of naked bodies, Romulo Sans’ work can be considered controversial. Nevertheless, he treads into touchy territories carefully. By doing so, he creates a better environment for reflection and thought.
Trend Themes
1. Cultural Dichotomy - There's an opportunity for disruption in bridging cultural gaps to create more understanding and empathy between societies.
2. Political Iconography - Incorporating political iconography into artistic expression creates opportunities to engage with political issues in new and creative ways.
3. Controversial Art - Pushing the boundaries of what is deemed acceptable in art can create opportunities for discussion and reflection on societal values and norms.
Industry Implications
1. Art - The art industry has room for disruptive innovation in incorporating political iconography and crossing cultural divides in creative ways.
2. Fashion and Luxury - The incorporation of political themes into fashion and luxury items creates opportunities for brands to make a statement while engaging with social issues.
3. Advertising and Marketing - Controversial artwork and advertising can spark important discussions around societal values and create opportunities for brands to authentically engage with important issues.

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