This Valentine's Day, Hardee's is adding a special touch to its popular Made from Scratch biscuits. The fast-food chain is bringing back its heart-shaped biscuits and introducing a new cherry flavor that will be available for a limited time this February. The heart-shaped biscuits will be available from Feb 11-14 and can be ordered individually or added to any breakfast menu item. The cherry-filled biscuits will be available from Feb 8 to March 14 and can be ordered individually for $2.99 or as part of a combo for $4.99.
To sweeten the deal, Hardee's is offering a special promotion for its My Rewards members. By ordering any two eligible Made from Scratch biscuits in the Hardee's app or online ordering platform between Feb 11-14, members will receive an offer for one free cherry filled biscuit with a minimum $1 purchase. This offer can be redeemed within 10 days of receipt on their next digital breakfast order through the My Rewards app or online ordering platform.
"Hardee's is all about quality comfort, and we are thrilled to deliver a twist on that for Valentine's Day," said Jean Leathersich, Director of Culinary for CKE Restaurants, Inc. "Bringing back our popular Heart Shaped, Made from Scratch Biscuits, and introducing indulgent Cherry Filled Biscuits, gives our devoted breakfast fans even more to be excited about this year."
Romantic Heart-Shaped Biscuits
Hardee's Brings Back Heart Shaped Biscuits with a Cherry Twist
Trend Themes
1. Valentine's Day Promotions - There is an opportunity for restaurants and food chains to offer themed promotions during Valentine's Day that will attract customers looking for something special.
2. Limited-time Flavor Offerings - Limited-time flavor offerings can entice customers into coming back for a unique item and can help create buzz around a brand.
3. Digitally Redeemable Rewards - Offering rewards that are redeemable through a restaurant's app or online ordering platform can help to increase engagement and loyalty from customers.
Industry Implications
1. Fast Food - Fast-food chains can take advantage of holiday-themed promotions and limited-time flavor offerings to attract and retain customers.
2. Restaurant - Restaurants can introduce indulgent and unique items to their menu during limited-time promotions, to keep customers excited and interested in their offerings.
3. Digital Marketing - Incentivizing customers to download an online ordering application by offering digitized rewards and promotions can help to increase customer engagement and loyalty.