As its name suggests, Milk Makeup's 'Roll + Blot' is a hybrid beauty product that can be used as blotting sheets for removing shine from the face or rolling papers for smoking.
A Roll + Blot pack includes 100 sheets, all of which are made from a base of unbleached hemp fibers. Milk Makeup describes that the sheets are gentle enough to remove excess oil from the face without "disturbing makeup." The unique products are packaged in two colorways, including a plain gray and a leaf pattern.
As legalization of the drug is being slowly implemented in some places across the world, cannabis culture is seeping into a range of unexpected industries, including beauty and personal care. In the process, marijuana is undergoing a transformation from taboo to normalized—and in some cases, elite.
Blotting Rolling Papers
Milk Makeup's 'Roll + Blot' Papers are Made from Hemp Fibers
Trend Themes
1. Cannabis Culture - The transformation of marijuana from taboo to normalized is opening up opportunities in unexpected industries, such as beauty and personal care.
2. Hybrid Beauty Products - The creation of products that serve multiple purposes, like Milk Makeup's 'Roll + Blot', presents disruptive innovation opportunities in the beauty industry.
3. Sustainable Materials - The use of unbleached hemp fibers in products like blotting papers signifies a growing trend towards sustainability in the beauty and personal care industry.
Industry Implications
1. Beauty and Personal Care - The cannabis culture's influence on beauty and personal care products, such as Milk Makeup's 'Roll + Blot', offers opportunities for disruptive innovation.
2. Packaging - The unique packaging designs of products like 'Roll + Blot' open up avenues for disruptive innovation in the packaging industry.
3. Legal Cannabis - As cannabis legalization spreads, new industries, such as beauty and personal care, emerge, presenting opportunities for disruptive innovation.