BBC ICECREAM, a streetwear label owned by Pharrel Williams and NIGO, has partnered with hip-hop music festival Rolling Loud to launch an apparel and merchandise collection. Of course, the items included in the collection aim to celebrate this year's festival, which will commence on Halloween weekend.
The new collection will include outerwear items such as digital camo ponchos and pullover hoodies adorned with BBC's iconic astronaut logo and one-of-a-kind Rolling Loud branding. In addition, other apparel items such as graphic t-shirts and mesh shorts will be offered.
In terms of accessories, the capsule presents a range of brightly colored cannabis rolling papers and grinders, all of which contain unique co-branding. For example, the red grinder presents an image of a Cadillac smoking a joint with smoke puffs reading "Rolling Loud" while "Billionaireboysclub" is written above it in a classic type font.
Hip-Hop Concert-Themed Streetwear
BBC ICECREAM Releases New Collection for Rolling Loud Festival
Trend Themes
1. Hip-hop-themed Streetwear - Fashion brands can explore the use of hip-hop album covers and lyrics on their streetwear collections.
2. Digital Collaboration with Music Festivals - Streetwear brands can partner with music festivals to release exclusive merchandise and collaborations that attract a cult following.
3. Accessories Tailored to Event Themes - Brands can create event-specific collectibles, accessories and merchandise that connect emotionally with the attendees and fans.
Industry Implications
1. Streetwear - By partnering with music festivals, streetwear brands can skyrocket their sales and create a unique fashion identity that attracts young customers.
2. Music Events and Festivals - Hip-hop music festivals can monetize their brand and connect with the fans by offering exclusive event merchandise co-branded with streetwear labels.
3. Cannabis Accessories - With the rise of legal cannabis, streetwear brands and music festivals can collaborate on exclusive co-branded cannabis accessories that resonate with the youth markets.