Barcel of Mexico's Grupo Bimbo recently added a cheese-flavored variety to its existing line-up of rolled tortilla chips. When most people think of tortilla chips, they picture the flat, triangular-shaped chips that are usually paired with salsa. This brand puts a creative twist on the traditional tortilla chip by drawing inspiration from another popular Mexican dish.
'Takis Xplosion' is the latest addition to Barcel's existing Takis line-up. The snack consists of mini corn tortilla chips that have been rolled up in a way that resembles a deep fried taquito. The chips themselves are primarily made from corn masa flour and topped with a spicy cheese seasoning. The unique shape and piquant flavor is designed to provide a flavorful alternative to traditional tortilla chips.
Also available in flavors such as guacamole and habanero chile, the rolled tortilla chips put a authentic Mexican twist on snack time.
Spicy Rolled Tortilla Chips
Barcel's 'Takis Xplosion' Puts a Spicy Twist on Classic Tortilla Chips
Trend Themes
1. Rolled Tortilla Chips - Self-serve vending machines in high-volume public areas that offer unique rolled tortilla chips can revolutionize the snack industry experience.
2. Flavored Corn Chips - Creating and marketing a line of super-spiced, hot flavored corn chips can appeal to the rise of younger generations and millennials in the snack food and fast food industries.
3. Alternative Snacks - Expanding product lines of unique and flavorful snack options made from atypical ingredients, such as deep fried taquito and specialized seasoning, can disrupt traditional snack categories.
Industry Implications
1. Snack Food - Incorporating unique and authentic Mexican flavors into the snack food industry can provide consumers with a tasty and unique alternative to traditional options.
2. Retail - Retail stores that offer a unique, spicy snack experience can introduce these rolled tortilla chips as an alternative to customary snack items.
3. Fast Food - Adding these rolled tortilla chips and additional Mexican-inspired products to fast food menus can appeal to the growing demand for authentic and alternative flavors.