Tubular Timber Lighting

Roll & Hill Woody Endless by Jason Miller is Inspired by the 1970s

Roll & Hill Woody Endless is a light fixture that plays between old and new. While its long length and wooden detailing has a retro feel to it, specifically bringing up images of '70s decor, the tubular shape and use of LEDs is definitely modern. By balancing between the two, it plays with traditional and contemporary design in a sophisticated and sleek way.

Designed by Jason Miller, the Roll & Hill Woody Endless ceiling lamp is made out of aluminum, acrylic and, of course, wood. It provides a strong glow that would light up any living space beautifully. Priced at a cool $4,800, it is a modular light fixture that consists of three units. The 'endless' part of its name essentially refers to the fact that it can be expanded to suit individual needs.
Trend Themes
1. Retro-modern Lighting - The trend of combining retro and modern design elements in lighting fixtures presents an opportunity for companies to create unique and innovative products.
2. Modular Lighting - Modular lighting provides flexibility and adaptability for consumers, and can be an opportunity for companies to focus on sustainable and customizable designs.
3. Wood Accented Lighting - Lighting fixtures with wood accents offer a warm and natural element to modern design, and can be an opportunity for companies to experiment with sustainable materials or upcycling practices.
Industry Implications
1. Home Decor - The home decor industry can explore opportunities in retro-modern and wood accented lighting design trends to offer consumers unique lighting options.
2. Interior Design - Interior designers and architects can incorporate modular lighting options into their designs to offer clients greater flexibility and customization options.
3. Sustainable Design - Companies that focus on sustainable design can experiment with using reclaimed or upcycled wood materials in their lighting fixtures to offer a more eco-friendly option for consumers.

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