Roll Club is a food delivery company in Ukraine, and it enlisted the creative agency Canape to design the branding for the packaging of the foods it sells.
The brand offers a series of Italian foods ranging from pizza to pasta, along with other European-inspired dishes like burgers. Rather than opting for rustic packaging that so many food brands choose in order to give off the impression of "authenticity," the brand instead opted to be highly modern in its approach. Canape's resulting designs feature simple but eye-catching graphics that are predominantly white, red, and pink in color.
Roll Club's bright and bold branding sets an excellent example for brands opting to transform their visuals to meet contemporary standards.
Modernized Food Delivery Packaging
Roll Club's Contemporary Packaging Helps it Stand Out
Trend Themes
1. Modern Food Delivery Packaging - There is a growing trend in modernizing packaging designs for food delivery services.
2. Contemporary Branding Design - Many food brands are opting for highly modern branding designs instead of traditional rustic packaging to stand out in a crowded market.
3. European-inspired Fast Food - Food delivery services are beginning to offer more European-inspired fast food options to cater to changing consumer tastes.
Industry Implications
1. Food Delivery Services - Food delivery services can take advantage of modernized packaging designs and contemporary branding to stand out in a highly competitive market.
2. Graphic Design - Graphic designers can leverage the trend of modernizing food delivery packaging to create eye-catching designs for brands.
3. Fast Food Industry - Fast food industry players can innovate by offering European-inspired dishes that cater to changing consumer demands.