The British company Pro Hunter started in 2007 with the idea to make Rolex watches hunting compatible.
The watches were coated with PVD to make them black and inconspicuous. The idea is that the black color prevents reflection of the sun, something that could easily frighten away an animal.
But not only hunters are interested in the brand; successful public figures and celebrities like Bill Clinton and John Mayer have been seen wearing Pro Hunter-tuned Rolex watches.
They are inspired by designs of the 50s and 60s with their minimalism and leather or cloth bracelets. The prices are about twice as high as regular Rolexes, and each series is limited to 100 pieces.
Luxury Hunting Watches
The Rolex Pro Hunter Lets You Track Animals in Style
Trend Themes
1. Hunting-compatible Watches - Creating watches specifically designed for hunting purposes, such as using PVD coating to prevent reflection and scare away animals.
2. Luxury Celebrity Endorsements - Popular public figures and celebrities, like Bill Clinton and John Mayer, boosting the demand for Pro Hunter-tuned Rolex watches.
3. Retro Minimalistic Designs - Inspiration from 50s and 60s aesthetics, incorporating minimalism and leather or cloth bracelets into Pro Hunter-tuned Rolex watches.
Industry Implications
1. Luxury Watch Industry - Opportunity to cater to affluent customers seeking high-end hunting-compatible watches with unique designs and limited-edition releases.
2. Hunting Equipment Industry - Rise in demand for high-quality hunting accessories, including luxury watches, that combine functionality and style for avid hunters.
3. Celebrity Endorsement Industry - Potential for collaborations with celebrities to promote and endorse luxury products, establishing a connection between brands and consumers.