The new Brian Atwood Spring 2009 photo shoot by Tony Duran, with actress Rene Russo and Spanish top model Jon Kortajarena, is like the gift that keeps on giving. The sizzling images just keep coming.
But now we have the answer to the curiously large number of photos. This is not a typical ad campaign, it is an exclusive new book published by Brian Atwood entitled, ‘Role Play Rene.’
One thousand copies of the exclusive book were given to the invite-only guests at a special party at the OpenHouse Gallery. The book pays homage to the veteran 55-year-old Hollywood actress and original model, Rene Russo, while showcasing the Brian Atwood creations of the Spring 09 collection.
Atwood explained, "Tony and I love Rene. We wanted to make her look very sexy; hence the title of the book. The shoes are all about the attitude that she gives off in these photos."
Exclusive Fashion Books
‘Role Play Rene' by Brian Atwood Celebrates The Legend
Trend Themes
1. Fashion Photo Books - Fashion designers can create exclusive photo books featuring their collections and models to give a unique experience to their high-end customers.
2. Celebrity Collaborations - Collaborating with a celebrity can help fashion brands and designers target wider audience segments and generate buzz around their products and brand.
3. Experiential Marketing - Creating events and unique experiences around fashion collections can help generate press coverage, build brand awareness, and drive engagement with customers.
Industry Implications
1. Fashion and Apparel - Fashion brands and designers can leverage photo books and celebrity collaborations to create unique experiences for their high-end customers and generate buzz around their collections.
2. Publishing - Publishing houses can explore collaborations with fashion designers to create exclusive coffee table books that showcase the latest fashion trends and celebrity collaborations.
3. Event Planning - Event planners can help fashion brands and designers create experiential marketing events, product launches, and runway shows to promote their collections and engage with customers.