Frito-Lay is expanding its snack empire to include new Rold Gold Waffle Pretzels, which is the latest edition to the brand's popular Rold Gold pretzel lineup.
Perfect for your next party, the new Rold Gold Waffle Pretzels offer a fresh twist on a classic snack. The new Rold Gold Waffle Pretzels consist of perfectly salted pretzels in the round lattice shape of a waffle. The flat waffle surface makes the pretzels perfect for dipping. In fact, Frito-Lay intended for the pretzels to pair with its new Tostitos Spicy Queso, which is a spicy cheese sauce.
Both the new Rold Gold Waffle Pretzels and Tostitos Spicy Queso are available now from retailers nationwide. The Rold Gold Waffles come in 16-oz bags and 3.5-oz bags, while the Tostitos Spicy Queso comes in a 15-oz jar.
Dippable Waffle-Shaped Pretzels
Frito-lay Has Just Added the New Rold Gold Waffle Pretzels
Trend Themes
1. Waffle-shaped Snacks - Introducing waffle-shaped pretzels adds a unique twist to the classic snack experience.
2. Snack Pairing Innovation - Creating snack combinations like waffle pretzels with spicy queso opens up new flavor possibilities.
3. Retail Expansion Strategy - Expanding snack offerings to include waffle pretzels and spicy queso taps into diverse consumer preferences.
Industry Implications
1. Snack Food Industry - Innovating with waffle-shaped pretzels presents opportunities for new product launches within the snack food sector.
2. Food Retail Industry - Exploring snack pairing innovations can enhance the product mix and customer experience in food retail outlets.
3. Consumer Packaged Goods Industry - Expanding retail presence with unique products like waffle pretzels and spicy queso can drive growth in the CPG industry.