Netflix allows subscribers to download videos to their computers, but Roku’s Netflix Player is a small black box that enables Netflix subscribers to instantly stream a growing library of movies and TV episodes from Netflix directly to the TV.
The device allows the user to connect to the Internet via ethernet or wirelessly. Once online, a menu appears and you can download videos from a Netflix cue you create online with your computer.
Amazon has also joined the Roku family and offers a number of pay-per-view videos for download including new releases. In addition, Amazon has a few free downloads.
Strictly speaking, you don’t have to have a computer. You could cue up your viewing options at the library or other public computer to make them available via Roku, and future services may include more media browsing options.
I emailed Roku for an update on future plans. I wanted to know if they were planning to include Hulu in their offerings, for example. While they declined to answer directly, Roku did confirm they have several offerings in the works and "Hulu is among the most requested."
I have a Roku player that connects to my home wireless network. Roku just emailed this announcement, "New channels are coming soon. More options are available in HD every day. And fantastic new, award-winning releases like Slumdog Millionaire, Frost/Nixon and The Wrestler will all be available on your Roku player within a month."
I can’t wait to see what new services come up!
Streaming TV
Roku's Netflix Player Allows Instant Movie Viewing on Your Television
Trend Themes
1. Instant Streaming - The Roku Netflix Player is capitalizing on the trend of instant gratification and convenience by allowing subscribers to instantly stream movies and TV episodes on their TV with no wait time.
2. Expansion of Streaming Services - Roku's confirmation that Hulu is among the most requested additions to their offerings highlights the growing trend of consumers preferring streaming services over traditional cable or satellite television services.
3. Increased Use of Wireless Technology - As Roku players allow users to connect to the internet via wireless technology and more devices become wirelessly compatible, this trend opens up opportunities for the creation of wireless and remotely accessible technology, products, and services.
Industry Implications
1. Streaming Video Services - Companies that offer streaming video services, such as Netflix and Amazon, have the opportunity to continue to develop their platforms and expand their services to meet consumer demand.
2. Digital Media Players - The success of the Roku Netflix Player shows there is potential for further innovation and development in digital media player technology, such as creating more options and services, and increasing compatibility with other devices.
3. Wireless Technology Providers - This trend of increased use of wireless technology creates opportunities for providers to create and improve existing wireless technology products, services, and infrastructure, such as routers, wifi extenders, and security systems.