Hipster fashion is hardly new, considering it’s dominating the scene at the moment, and the Rogue Fall 2010 campaign is taking that "too cool for school" mentality one step further.
Shot by photographer Guy Aroch, the Rogue Fall 2010 campaign features male models Lyle Lodwick, Patrick Phillips and Salieu Jalloh. Styled by Deborah Ferguson, the boys are donned in sportswear that’s fit for the streets of New York City. Be sure to check out the gallery for more shots from the campaign.
Grungy Bromantic Spreads
The Rogue Fall 2010 Campaign is Hipster United
Trend Themes
1. Hipster Fashion - Disruptive innovation opportunities can be found in creating sustainable and eco-friendly alternatives to the current hipster fashion trends.
2. Streetwear - There is potential for disruptive innovation in streetwear by incorporating technology and creating functional yet stylish clothing.
3. Youth Culture - Opportunities for disruptive innovation lie in understanding and catering to the changing demands and preferences of the youth culture.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by reimagining traditional fashion norms and embracing unique and alternative trends.
2. Sustainable Fashion - Sustainable fashion industry has the potential for disruptive innovation by creating ethical and eco-conscious alternatives to mainstream fashion.
3. Technology - The technology industry can leverage disruptive innovation in developing smart fabrics and wearable tech that merge fashion and functionality.