On works in collaboration with Roger Federer on the brand new silhouette, ROGER Advantage. The footwear design is made with inspiration from tennis purposes. This marks the third tennis show for the brand and this time around, the silhouette is centered around comfort.
This offers versatility, constructed in a soft sock structure and features progressive technology such as the CloudTec and Speedboard. It is also made using sleek vegan leather materials in a clean white, designed with bright contrasting hues as the details. This includes the colorway options of Juniper, Flare, Midnight black, Cobalt blue, or all-white. The ROGER Advantage sneaker is now available for purchase online at Fred Segal for the price of $140 USD.
Tennis-Inspired Comfort-Centric Sneakers
On and Roger Federer Drops the ROGER Advantage Shoes
Trend Themes
1. Comfort-centric Sneakers - Opportunity for footwear brands to prioritize comfort in their designs for better customer experience and brand loyalty.
2. Tennis-inspired Footwear - Opportunity for sportswear brands to collaborate with athletes and create functional yet stylish footwear for sports enthusiasts.
3. Sustainable Materials - Opportunity for fashion and sportswear brands to invest in sustainable materials to align with eco-conscious consumers.
Industry Implications
1. Footwear Industry - Footwear brands can innovate by creating designs inspired by sports and prioritizing comfort using progressive technology.
2. Sportswear Industry - Collaborations between sportswear brands and athletes can result in functional and stylish sportswear that meets the needs of sports enthusiasts.
3. Sustainable Fashion Industry - Fashion and sportswear brands can attract eco-conscious consumers by investing in sustainable materials and environmentally friendly production processes.